Sure Valley Ventures extends investment in VividQ

Sure Valley Ventures extends investment in VividQ

Sure Valley Ventures is pleased to announce that it has invested approx. £1.5M in a £11M funding round for deep technology company VividQ, a leading software and IP developer for holography. The Cambridge head-quartered business is powering the display revolution with Computer-Generated Holography. Its technology is used in the development of next-generation digital displays and devices, by manufacturers in the US, China and Japan.

The funding will be used to scale the team, expand in APAC and further product development, including HoloLCD, which turns consumer-grade screens into holographic displays.

UTokyo IPC, the venture investment arm for the University of Tokyo, Foresight Williams Technology, a joint collaboration between Foresight Group and Williams Advanced Engineering, Japanese Miyako Capital, Austrian APEX Ventures, Silicon Valley’s R42 Group, University of Tokyo Edge Capital and Essex Innovations also participated in the round. To date VividQ has secured over £17M in funding.

Sure Valley Venture Managing Partner, Barry Downes, said, “We are delighted to show our confidence in VividQ’s future growth and expansion through this additional investment. Our strategy at Sure Valley Ventures is to invest early in cutting-edge technology companies and this high-growth opportunity in both the global display and AR market continues to be extremely attractive to our investors.”

Darran Milne, Co-Founder and CEO of VividQ, commented, “Sure Valley Ventures has been a tremendous support since its initial investment in our business in 2019. We are excited that they have chosen to participate in our seed extension round and share our conviction in the significant growth opportunities available through our solutions in holographic display.

“At VividQ, we are on a mission to bring holographic displays to the world for the first time. Our solutions help bring innovative display products to the automotive industry, improve AR experiences, and soon will change how we interact with personal devices, from laptops to mobiles. We’re incredibly excited to see what’s next with our customers.”